Mintel Reports cover a range of global markets. Depending on the report type, you may see coverage for markets such as the US, UK, China, Germany, Brazil, Canada, India and Thailand.
Read this article to understand how you can find interesting reports on the Mintel Store, check what they include, and choose the report that best matches your needs.
Find a report on the Mintel Store
To access the Mintel Store, type store.mintel.com into your browser's address bar.
📌 Note: Most of our reports are written in English. Some reports are also available in German via the German Store at https://store.mintel.com/de.
On the Store website, click on Browse reports to see reports from all industries. Alternatively, use the Search by Industry and Search by Market drop-down menus at the top of the page for a slightly more targeted exploration of our reports.
Regardless of how you start browsing reports, you'll land on a site where you can scroll down and apply filters on the left side of the page to narrow down the list of reports to the relevant Industry, Market, Demographic, Report Type and/or Year. The more filters you apply, the shorter the list of matching reports will be, making it easier to find what you need.
If you already know exactly what you want, use the keyword search by clicking on 🔍 in the top right corner of the Store. Then enter the topic you're interested in into the search bar on the right. As you type, a list of matching reports will appear underneath the search bar. Scroll through to find the right report, and then click on the report's title to learn more about that particular report.
💡 Tip: Use highly specific keywords to make your results more relevant. For example, search for a particular product category, consumer group, product feature or trend.
Check whether a report is right for you
Once you're on the summary page for a specific report, review the Report Summary and the Table of Contents to understand what the report covers. Make sure to also check the publication year in the report title. Most of our reports are updated annually, although timings vary by market.
💡 Tip: You can also click on Download Report Summary to take away the report summary brochure from the report page as a PDF document.
Carefully read all of the information on the summary page to check whether the report includes the information you need, eg data analysis, consumer insights and forecasts based on historical and current trends.
Understand what Mintel reports include
Reports are created by Mintel analysts using sources such as proprietary survey data, consumer panels, public datasets and industry research. They may include market analysis, consumer insights, forecasts and appendices with additional detail. Learn more about our methodology by clicking on Methodology on the summary page.
If you need bespoke research or consulting beyond published reports, click on Chat with our Team on the summary page, or contact us via the help button on the bottom right of any Store page to discuss your requirements.
Choose what you want to buy
Once you are sure that the market, industry and year of a report meet your requirements, decide whether to buy just the individual report or arrange wider subscription access.
A single report purchase gives you access to that one specific report. A subscription gives you broader access to multiple reports and ongoing updates. If you are unsure which option is right for you, contact the Sales team via the help button on the bottom right of the page. They can help you confirm whether a report or subscription matches your needs.
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