To conduct consumer research, we partner with local experts around the world. Read this article to get an overview of our partners and some details on how they work.

As a leading provider of first-party data, Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting and investment firms, and healthcare and corporate customers in North America, South America, Europe, and Asia-Pacific.

Mintel partners with Dynata (formerly Research Now SSI) to complete online research in:

Ipsos Capibus uses a two-stage random location sample design which generates a very high-quality sample representative of the Great Britain adult population. Interviews are conducted via c170-180 sampling points, randomly selected every week, and CACI ACORN is employed to set interlocking quota controls specific to each interviewer location. This ensures consistent, accurate representation of the locations interviewed every week. By using this proven sample design, all sub-sectors of the population are represented – at a national and regional level.

All information collected on Capibus is then weighted to reflect the known profile of the adult population in Great Britain. Capibus uses a rim weighting system which weights the 2011 census and PAMCo-defined profiles for age, social grade, region, ethnicity and working status – within gender. Additional profiles used include tenure and car in household, for example.

Because the sampling process is repeated every week, the Capibus sample is matched wave on wave, making it ideal for taking successive measurements on the same issue.

Socio-economic grade is classified according to the occupation of the chief income earner in the household. A number of questions are asked by the interviewer in order to assign social grade accurately. The interviewer probes the respondent for information about the occupation of the chief income earner, the type of organisation they work for, job actually done, job title/rank/grade, and whether the chief income earner is self-employed. Additionally, questions are asked about the number of people working at the place of employment and whether the chief income earner is responsible for anyone, together with confirmation of qualifications. Once the interviewer is satisfied that sufficient information has been gathered in order to determine social grade, their estimate is recorded and this is later double-checked for accuracy by experts in social grading coding at Ipsos when it can be amended if necessary.

Ipsos Observer is part of Ipsos India and is specialized in providing research support services across India and globally.

Ipsos India has one of the best infrastructure and operations support with more than 650 employees locally. Ipsos India runs all projects in accordance with the standards laid out in ISO 20252:2012, ensuring a consistent quality of work to the highest standards in the industry. Ipsos' processes are annually audited by accredited external quality assessors.

Kantar Profiles is the industry's largest single source of permission-based panels with the largest number of profile attributes globally.

Kantar Profiles only works with permission-based panellists and ensures data collection is done in accordance with data protection regulations around the world, whether it’s double opt-in (DOI) panellists or programmatic supply. Recruitment methodologies for their DOI respondent panels are done through traditional advertising, as well as both internal and external affiliate networks.

Kantar measures recruitment sources on multiple metrics to track both activity and engagement by demographic group, which contributes to the quality of data from their panellists. Kantar Profiles also uses unique quality check tools to add an extra layer of data verification and quality control from recruitment through project execution.

We work with Kantar Profiles on the following reports:

For our China Report series, we have commissioned consumer research through KuRunData, a Chinese licensed market survey agent.

KuRunData was founded in 2006 and is headquartered in Shanghai, with branches in Beijing and Guangzhou. They are a member of the China Market Research Association (CMRA) and a member of ESOMAR. They joined ITWP Group in 2017. The group includes well-known market research companies such as Toluna and Harris Interactive. KuRunData own the interactive panel websites www.1diaocha.com and www.votebar.com, as well as a WeChat survey applet. They provide panel data for major multinational research companies, including IPSOS, TNS, Nielsen, Kantar, Intage, Pulse, SSI and ResearchNow.

KuRunData have completed more than 4,000 projects and interviewed more than 2,000,000 samples per year. Their online panel size is 18,415,250 (as of December 2024).

As internet penetration continues to boom throughout Latin America, Offerwise has positioned itself as an early leader of online panel providers and has one of the region’s largest online access panels in the industry. Currently, they offer one of the largest panels in Mexico, and Colombia along with fast growing panels in Chile, Peru, and Argentina.

To deliver exclusive consumer insights for our China Report series, we partnered with OmniData & Zhuoyan Consulting, a Chinese licensed market survey agent.

As a distinguished member of both the China Market Research Association (CMRA) and a member of ESOMAR, OmniData & Zhuoyan Consulting excels in providing comprehensive online and offline data insight services, integrating quantitative and qualitative research with advanced data analysis.

Originally focused on offline fieldwork, they have expertly leveraged their extensive experience to evolve into a full-service powerhouse and a pioneer in market innovation. Their pioneering work includes the introduction of the "all-domain data" service model and the development of an integrated online community ecosystem.

Their exceptional research channels and capabilities are demonstrated by:

Online community:

Sample Quality Control:

Rakuten Insight Global, established in 1997 and part of the Rakuten Group since 2014, possesses a research panel focusing on 12 countries and regions in Asia and the US and a panel network covering 60 countries and regions. With offices in 11 countries and regions, Rakuten Insight Global provides market research for over 500 leading companies around the world.
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Mintel utilizes Rakuten Insight Global's online research panels for data collection in the following markets: