This article will give you an overview of location-specific sampling structures and sampling sizes from consumer research done for Mintel Reports in the European region. It also has information on additional local specifics where applicable.

Find more information on our research methods in this article and learn about our analysis techniques in this article.

For regional reports, Mintel surveys five major European locations – France, Germany, Spain, Italy and Poland – with samples of either 1,000 or 2,000 adults aged 16+. The surveys are conducted online, via Kantar Profiles, with ten waves of research a year.

Our consumer research is based on a random sample of consumers from each of the five locations. The research is representative of the online population in each location. Mintel applies a quota-sampling approach with quotas based on age, gender and region. For category-focused reports (eg chocolate confectionery), consumers will typically be asked about usage, frequency and location of purchase, consumption occasion, brand usage and a series of attitudinal statements about the category.

Specific quotas for a sample of 2,000 respondents are shown below.

Specific quotas for a sample of 2,000 adults aged 16+ can be found here.

Consumer research is conducted among a nationally representative sample of German internet users and is generally carried out by Kantar Profiles, while other suppliers are used on an ad hoc basis as required. The results are only available in our reports.

To ensure our surveys are nationally representative of internet users, Mintel sets quotas for each age group, split by gender. Mintel also sets quotas on region. Specific quotas for a sample size of 2,000 respondents can be found below.

Konsumforschung wird mit einer landesweit repräsentativen Stichprobe deutscher Internetnutzer und in der Regel online von Kantar Profiles durchgeführt, wobei je nach Bedarf ad hoc auch andere Anbieter eingesetzt werden können. Die Ergebnisse liegen ausschließlich in Form von Mintel Reports vor.

Um sicherzustellen, dass unsere Umfragen landesweit repräsentativ für Internetnutzer sind, legt Mintel für jede Altersgruppe nach Geschlechtern aufgeteilte Quoten fest. Untenstehend finden Sie genaue Quoten für eine Stichprobe von 2.000 Erwachsenen ab 16 Jahren.

Mintel in Ireland uses Dynata for quantitative surveys. Dynata survey a sample of 1,350 ROI and 650 NI consumers. Mintel writes the surveys and Dynata conducts the surveys drawing respondents from participant panels across the island of Ireland.

Consumer research in the UK is conducted among a nationally representative sample of either adults or internet users and is generally carried out by Kantar Profiles (online) or Ipsos (face to face), while other suppliers are used on an ad hoc basis as required. The results are only available in Mintel Reports.

To ensure our surveys are nationally representative of internet users, Mintel sets quotas for each age group, split by gender. Specific quotas for a sample of 2,000 adults aged 16+ are shown below.

Mintel also sets quotas on region and socio-economic group. Specific quotas for a sample of 2,000 adults aged 16+ are shown below.

To calculate a panellist’s socio-economic grade, Kantar Profiles ask a set of screening questions at registration to their panel. These questions include employment status and profession (both the panellist's own and that of the household’s chief income earner). Once the panellist has completed these initial questions they are invited to take an additional set of follow-up questions that allow Kantar Profiles to further fine-tune their socio-economic grade. Panellists are required to retake the socio-economic screening questions once a year to ensure that any changes in circumstance are accounted for.

In addition to an extensive list of respondent demographics, selected lifestage groups are included in Mintel’s demographic breaks. Definitions of these groups can be found below.