Mintel Trends observes the cool, the contrary and the innovative from around the world, but takes it one step further, validating the findings with our consumer data and grounding them for practical use. Our trend analysts look for the crucial connection between consumer trends, behaviour and values, to provide context for the sectors, demographics and global themes that matter to you.
Trends identifies the biggest trends worth paying attention to and dives deep into how your brand can benefit. Each trend is backed by observations, statistics and consumer data, examples of how leading brands are already responding and context to understand your market across different demographics and sectors.
How Trends helps you:
Inform creative thinking throughout your organisation.
Future-proof your business by aligning with the changing consumer landscape.
Understand the macro shifts in society and their implications.
🧭 Up next: If you're already a Mintel Trends client, browse our dedicated help pages for insights and learn how to use Mintel's expert analysis to help you grow your business.