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Mintel Reports

Learn about Reports – the smartest way to understand consumer markets.

Updated over a year ago

Mintel Reports is the first place to go if you want to understand a market quickly. With more than 1,000 reports produced every year, each one combines consumer research, market information, product innovation and competitive analysis to give you a complete 360-degree view. Our reports are rooted in robust data and written by expert analysts – so you can have confidence in the decisions you make.

How Reports help you:

  1. Identify future opportunities by understanding what your consumers want and why.

  2. See the trends and innovations impacting you on a local and global level.

  3. Make better decisions faster by keeping informed on what’s happening across your market.


🧭 Up next: If you're already a Mintel Reports client, browse our dedicated help pages for insights and for consumer data, and learn how to use Mintel's expert analysis to help you grow your business.

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