Mintel Leap is our AI solution that is set to fundamentally change how businesses conduct research. A closed-loop platform built exclusively on Mintel’s proprietary research and human analysis, there are no hallucinations. With speed, quality and accuracy, Mintel Leap delivers research and recommendations on people, products and categories vital for businesses looking to inform their innovation or marketing strategies.

Mintel Leap is an unparalleled, high-quality platform from which the enormous power of generative AI instantly extracts the answers to your questions.

It’s about moving quickly and decisively in a positive direction. That’s precisely what Mintel Leap enables you to do – with confidence. Feedback from our clients has been incredible. We’re aware that other generative AI tools are coming to market in the near term, but what’s cutting through is the succinctness of the answers, the credibility of the data and the vast amount of time Mintel Leap saves.

The depth and breadth of our category, consumer, product and market coverage is so vast that it’s even surprising long-standing clients, making it easy for them to go beyond the obvious and get outside their category or market. As one client reflected,

It’s like having an additional team member to bounce ideas off of and pose questions you haven’t yet thought of.

You don’t need to take our word for it. Book a demo, ask a question and see for yourself. We promise it will be time well spent.

If you’re a Mintel subscriber, speak to your Account Manager, or send us a message through the help button. If you’re not a subscriber, but curious to learn more (who wouldn’t be?), we can’t wait to hear from you.

🧭 Up next: If you're already a Mintel Leap client, read this article and learn how you can use it to boost your research on any topic you care about.