Mintel Purchase Intelligence tracks Food and Drink products in the US and in Australia with nearly five million unique perspectives recorded annually. Every day we benchmark reactions to new launches so you can immediately analyse the numbers or explore thousands of verbatims and learn directly from consumers.

The combination of Mintel’s product intelligence and consumer research creates a unique picture how to succeed when developing, launching and selling a new product. Go beyond purchase intent with data and insight on the key product attributes consumers care about such as taste, healthiness, price, brand and more.

🧭 Up next: If you're already a Mintel Purchase Intelligence client, browse our dedicated help pages for Purchase Intelligence and learn what consumers think about the Food & Drink products you care about.