Mintel Global Consumer allows you to uncover the differences and similarities in behaviour and attitudes across consumers in the 36 markets that generate 85% of worldwide GDP. It is built on a bi-annual survey of 36,000 people to help you better understand your own consumers and identify the markets you can target next. Our research examines the fundamental themes that influence consumer choice and change, as well as more specific attitudes towards food, drink, beauty, personal care and household care.
How Global Consumer helps you:
Break into new markets by understanding what local consumers want and why.
Grow in your current market by identifying which global trends you can apply locally.
Create segmentation strategies by understanding distinctions between key target groups.
🧭 Up next: If you're already a Mintel Global Consumer client, browse our dedicated help pages for consumer data and learn how you can dive into our data on consumer opinions on a wide range of topics.