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With genuine innovation at an all-time low globally, the time to innovate is now. Mintel's experts have explored the decline in innovation in the FMCG industry and have predicted an upcoming wave of innovation competition. This is why we have developed Mintel Spark, to help you keep up with the new pace of change in the industry and to move through your innovation process at speed while prioritising insight accuracy.
Mintel Spark is designed to be an additional brain in the early stages of your innovation process, to spark creativity at speed. It connects the dots between consumer, innovation and market insights to reveal the opportunities and create high-quality, data-driven concepts.
How Mintel Spark helps you:
Generate concepts using Mintel’s full extensive library of expert insights.
Visualise concepts with AI-powered mock-ups.
Customise and refine ideas throughout the process.
Discover reliable insights that guarantee product ideas that have market potential.
You don’t need to take our word for it. Book a demo, ask a question and see for yourself. If you’re a Mintel subscriber, speak to your Account Manager, or send us a message through the help button on the bottom right of any page. If you’re not a subscriber, but curious to learn more, we can’t wait to hear from you.
💡 Tip: Curious about how Mintel Spark works in the background? Learn more here.
🧭 Up next: If you're already a Mintel Spark subscriber, read this article and learn how you can use it to spark your creativity.